AI-powered CRM design crafted to scale your business.
Overview
Pipeliner is an AI-powered CRM platform created to help businesses build, scale, and strengthen their customer relationships. By pairing intelligent automation with a deeply intuitive interface, so every client interaction becomes more purposeful, more trackable, and more valuable.
Challenge
The challenge was to design an AI-powered CRM that feels like a natural extension of how sales teams already work. It needed to reduce manual input, surface the right insights at the right moment, and make relationship management feel less like admin and more like strategy.
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Visual System & Brand Guidelines
Pipeliner’s visual identity was developed to express intelligence, ambition, and clarity. A structured design with strong typographic hierarchy, a confident color palette, and clean creates a CRM that feels as powerful as it performs. It projects authority while still feeling approachable for teams at every stage.
Web App Dashboard
The Pipeliner CRM dashboard was designed to give sales teams an immediate, uncluttered view of pipeline health and relationship activity. AI-driven insights, and contact summaries are surfaced clearly, helping teams focus on the right opportunities and act quickly without digging through layers of data.
Development
Individual pipeline and contact management screens were shaped to make tracking feel effortless. Smart activity logs, AI-generated suggestions, and flexible stage give sales professionals the tools they need to manage complex client relationships with consistency, precision, and real confidence.
Results
Pipeliner launched as an AI-powered CRM platform with an intuitively designed experience helped teams close pipelines faster, cut administrative overhead in a meaningful way, and build the kind of structured, scalable client relationships that support long-term business growth.
100+
To digitize and streamline the insurance claiming.
40+
To digitize and streamline the insurance claiming.
2019
To digitize and streamline the insurance claiming.
Some of our partners and clients.
5.0 Rating on Clutch
Top Design Agencies in Indonesia
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“Dipa has provided UI/ UX design for an insurance platform. They are easy to work with and understand our needs very well.”
Nyasha-Harmony Gutsa
CEO at Billy Insurance
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"The fact that they did so many revisions and didn't care how long it took to meet the desired outcome or goal."
Chris William
CO-Founder at Chargeflow
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“Great customer service, will not stop until client is satisfied, very efficient, always going above and beyond to deliver client expectations, really appreciate the speed and deliver on all update.”
James Kuzmanovski
Founder of Synflow
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"They have an excellent design portfolio, solid English communication, and are easy to work with."
Robbie Lem
Product Lead, RentZoro
“We were impressed with their quick delivery and high-quality work.”
Henry Chi,
COO at Chi Protocol
All Reviews (40+)
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Our awards & recognitions.
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