CRM design created to streamline and grow your business.
Overview
Custo is a powerful CRM platform built for growing businesses that need to organize customer relationships and optimize their workflows. With an intuitive interface at its core, Custo makes it simple for teams to manage contacts, track interactions, and fuel business growth — all in one clean, well-organized workspace.
Challenge
Growing businesses often outgrow basic contact tools but see enterprise platforms as overbuilt and expensive. The challenge was to design a CRM that hits the middle ground with strong enough to support real business growth, yet straightforward enough that teams can start using it right away without long onboarding or training.
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Visual System & Brand Guidelines
Custo's visual system was designed to feel sleek, modern, and ready for business. A clear layout structure, confident typography, and a refined color palette balance professionalism with approachability in creating a CRM interface that teams actually enjoy working in day after day.
Web App Dashboard
The Custo CRM dashboard was created to give business teams an immediate, ordered view of their customer relationships and pipeline movement. Contact snapshots, task reminders, and deal stage markers are surfaced clearly, so nothing slips through the cracks as teams grow their operations.
Visual Branding
Individual customer record and workflow screens were designed to hold all relevant relationship data in one clear place. Interaction logs, follow-up tools, and flexible workflow stages give teams the structure they need to manage customer relationships consistently and deliver measurable business results.
Results
Custo launched as a CRM platform that truly connected with growing business teams. The intuitive, well-ordered design greatly lowered adoption barriers, helping teams go live faster, build stronger customer relationships, and scale their work with a platform that evolves alongside their business.
100+
To digitize and streamline the insurance claiming.
40+
To digitize and streamline the insurance claiming.
2019
To digitize and streamline the insurance claiming.
Some of our partners and clients.
5.0 Rating on Clutch
Top Design Agencies in Indonesia
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“Dipa has provided UI/ UX design for an insurance platform. They are easy to work with and understand our needs very well.”
Nyasha-Harmony Gutsa
CEO at Billy Insurance
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"The fact that they did so many revisions and didn't care how long it took to meet the desired outcome or goal."
Chris William
CO-Founder at Chargeflow
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“Great customer service, will not stop until client is satisfied, very efficient, always going above and beyond to deliver client expectations, really appreciate the speed and deliver on all update.”
James Kuzmanovski
Founder of Synflow
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"They have an excellent design portfolio, solid English communication, and are easy to work with."
Robbie Lem
Product Lead, RentZoro
“We were impressed with their quick delivery and high-quality work.”
Henry Chi,
COO at Chi Protocol
All Reviews (40+)
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